A New Chapter Opens on Gedimino Avenue

Three years in the making, our first flagship has finally opened its doors — and it looks nothing like what you'd expect from a clothing store.

When we started sketching ideas for a permanent home, we kept asking ourselves the same question: what does a store feel like when it genuinely respects the person walking in? Not just the clothes on the racks, but the light, the air, the pace of things. We wanted somewhere you could linger without pressure, browse without performance.

The result is a 320 m² space on Gedimino Avenue, designed in collaboration with Vilnius-based studio Laukas. Raw concrete softened by warm oak millwork. Dressing rooms with actual space to think. A small reading corner near the back that has nothing to sell you.

"We didn't want a temple to fashion. We wanted a room where people feel like themselves."

The opening collection, Quiet Hours, arrives with 42 pieces in merino, brushed cotton, and a new heavyweight linen we've been developing for two seasons. The palette runs from oat and smoke to a single deep rust that keeps surprising us. Every item is made to order with a 10-day lead time — no surplus, no end-of-season markdown culture.